Comms Planning

Headspace is a meditation and mindfulness app designed to make mental wellness accessible and achievable for everyone. It offers guided meditations and tools to help users manage stress, improve focus, and cultivate a calmer mindset.

Everyday Zen

Objective

Drive downloads by college students during the semester.

Strategy

Position Headspace as the antidote to everyday frustrations.

Everyday Zen

With stressed and anxious college students navigating through academic pressure, career planning, and life uncertainties as the target audience, this comms plan is broken into 3 parts.