Regal Cinemas
Brief Background
Goal
Increase visitors to Regal branches by 20% in hopes of preventing more theaters closing.
Audience
Gen Z and Millennials who are movie enthusiasts and are big on experiences. They enjoy the cinemas and tend to get excited over newly released movies.
Problem
There are cheaper streaming options available.
Desired Action
Get audience to visit their nearest Regal theater.
Insight
Watching in theaters "immerse" you.
Key Message
Be IN the movie.
Creative Brief
GET – Gen Z and Millennials Movie Enthusiasts
WHO – consider watching movies in theaters as a waste of money
TO – visit their nearest Regal theater
BY – promising complete “immersion” when watching in theaters
AI-Generated Creatives
(P.S. Creatives are not my forté)
